01
Things stop falling through the cracks.
No more remembered-it-yesterday-forgot-it-today. The system reads what's happened, writes what comes next, and carries the work so your memory doesn't have to.
Tokyo · Sato family
Coming soon for boutique travel teams
The travel CRM that goes beyond the booking.
The CRM for boutique travel teams, with a Claude-powered assistant built in. Ask it anything about any client. Tell it to do almost anything. Start every morning with the work already drafted.
Be one of the first founding operators on the platform.
Boutique operators
Run leads, bookings, delivery, and follow-up without growing a patchwork around the work.
Specialist teams
Keep suppliers, guest details, payments, and handovers visible across a small team.
Growing teams
You've outgrown the spreadsheet, but a Salesforce-class build is two quarters away. Waypoint sits exactly in that gap.
The pain
Most of the work happens after the booking.
The bookings are coming in. The trips are getting delivered. But most of your team’s day is spent on the work that surrounds them, coordinating suppliers, chasing payments, preparing handovers, capturing feedback, and planning the next touchpoint.
Generic CRMs weren’t built for this. Spreadsheets break under the load. The work falls on whoever has it in their head. Mistakes happen. Clients drift.
AI Agent · powered by Claude
Ask it anything. Tell it to do almost anything.
Waypoint comes with a Claude-powered assistant built into the dashboard. Ask it about any client, supplier, lead or booking, in plain English. Tell it to draft an email, move a lead through the pipeline, log a call, or run this quarter's revenue report. It does the work, then confirms before anything is saved.
Ask
Any booking, contact or supplier, in one plain-English question.
Tell
Every email starts drafted, not blank. You decide what sends.
Done
It does the click-work. You sign off before anything saves.
Join the Waitlist
Founding Members shape what the assistant learns first
Where are we with the Patel honeymoon?
Hold. Three options sent Tuesday, no reply since. Soneva Jani was the one she warmed to.
Draft a check-in email to the Satos.
Drafted. Subject: Thinking about late September? Opens on their Tokyo trip last year and pitches a quieter Kyoto shoulder-season idea.
Move Reeve to Confirmed and log the Rohan call.
On it. Two changes:
- Reeve enquiry: Hold → Confirmed
- Activity logged: Rohan call, 30 min, Patagonia dates agreed for Mar 18 to Apr 2
Apply both?
Ask Waypoint, or tell it to do something…
Active Surfacing
Waypoint tells you what needs your attention. So you don't have to go looking.
Even when you don't ask, the system reads the signals, writes the first draft, and brings it to you, so the day starts with the work already started. Most software waits for you to come to it. Waypoint works the other way around. It reads where every client is, what's overdue, what's at risk, and what's ready for the next conversation. It writes the first draft of what comes next. You decide what sends.
Join the Waitlist
Founding operators influence what surfaces first
Built for travel
Not adapted.
Built.
Most CRMs are generic tools bent into shape for whatever industry adopts them, and the seams show within a week. Waypoint is built for travel from the data model up. Clients, suppliers, bookings, rate cards, modelled correctly out of the box.
Up and running in days, not quarters.
What this means day-to-day
Start every day with the right things in front of you.
02
The team actually uses it.
Designed to be opened every morning, not avoided. Fast, useful, and built like the software your team already chooses to use, not like the compliance tools they've abandoned before.
03
You compete with the bigger players.
Without the cost, the implementation project, or the consultant. The operational sophistication a Salesforce stack gives a 50-person agency, sized and shaped for a 5-person one.
Founding Members · 10 seats open
Be one of the first 10 boutique teams on Waypoint.
Hands-on access before launch, a direct line to the team building it, and founding pricing that travels with you.
Beside your stack
Replaces what's broken. Works beside what isn't.
You don’t need another tool. You need fewer.
Waypoint replaces the patchwork most boutique travel teams run on, the sales tool that stops at “won,” the spreadsheet doing the operations, the notebook for the rest. What it doesn’t replace are the specialist tools that already work.
The specialist tools that already work stay where they are. Itinerary builders like Safari Portal, WhereTo, and Tern keep doing what they do best. Your accounting tool keeps the books. Waypoint is the operations layer that holds it all together and brings the next move to you.
Direct integrations are on the roadmap. Founding Members help prioritise which come first.
The long view
Runs your operations today.
Runs your business tomorrow.
Waypoint starts as the system that runs your operations. Over time, it becomes the platform your business runs on, connecting your operations to your suppliers, your data to your decisions, and your daily workflow to a model that learns from how you actually work.
That direction is in the architecture from day one. What you sign up for today is what we'll keep building on.
Apply for early access
Be among the first
to run on Waypoint.
We’re opening 10 Founding Member seats. You’ll get hands-on access before launch, work with our team to shape what gets built next, and lock in founding pricing that travels with you.
Tell us a bit about your business and we’ll be in touch as Founding Member seats open.
You’re on the list.
We’ll be in touch when the first founding cohort opens — and we may reach out before then if your answers sound like a strong fit. Thanks for being early.